How to Use Your Ad Spend Wisely | Nomeo Meetup

Paid ads can be powerful, but only if you know where to put your money. In this workshop we’ll break down the basics of paid advertising in a simple, practical way, so you understand how to spend smarter, avoid common mistakes, and get more visibility without wasting budget. This session is designed for founders, creators, and small business owners who want to increase visibility and reach through paid channels. What we’ll cover ✨ How paid ads actually work A clear overview of major platforms and how ad systems are structured 🎯 Choosing the right platforms for visibility Where to spend your money depending on your goals, from social platforms to search and emerging channels 🤖 Using AI recommendations wisely How ad platforms and AI suggest where to spend, what to trust, and what to question 💰 Budgeting and ad spend fundamentals How much to spend, how to test, and how to avoid burning budget too fast 📣 Creating ads that perform Messaging and visuals that attract attention without feeling spammy 📊 Understanding results and optimisation basics Reading key metrics so you know what to improve and when to stop an ad You’ll walk away with Clarity on where to spend money for visibility A practical framework for testing paid ads Confidence using AI and platform recommendations Better control over your ad budget